Now that you have set up a new snail farm, you are wondering how to sell your snails to make your farm successful. As with all businesses you will need to set up a website in order for your potential buyers to find you and learn more about your snail farm and ways to purchase your snails.
Below you can read about how to set up a snail website:
Find a host for your website. It is good to research what the options are, but I’ve found these two offer good value for money, and are easy to use:
I’ve used both providers in the past and am currently using Just Host, I was very happy with both providers.
Once you purchase a basic website hosting plan you will need to register a domain. Domain name is very important as this will define how easy your buyers will find you on the internet. The name should ideally reflect your business and maybe also location.
Install a plug-in such as WordPress. If you are already familiar with WordPress, you know that this plug-in is very useful as it basically turns your website into a blog, however at the same time it remains to look like a website to visitors. You can read step by step guides on how to install WordPress on your web host tutorials page and also if you simply search for tutorials online.
Start creating content! The main focus should be your story, your snail farm, snail produce & how to get in touch with you to make an order.
Add photos of your snail farm and snail produce, and write personal stories to engage with visitors. The more authentic you are the more your audience will like reading (and buying!) about your products.
Develop the content further by posting some delicious escargot recipes, interesting new techniques and tips for snail breeding, and the local fairs where you will be selling your snails. Let your readers know where they can purchase or taste your snails, which restaurants are sourcing snails from your farm and just be very approachable for any questions.
Keep your website modern, logical and easy to navigate. Users like to see a nice website with just the right amount of colour, text, photographs and useful information.
Connect on social media. If you will commit to create share content on social media often, then it is a good idea to also set up a Facebook page to share your website posts and connect with a larger audience. This will improve the popularity of your website as more links will lead to it and you can reach a larger audience by sharing your page among your Facebook friends.
Once your snail business has a visual identity make sure this is reflected on your website. Upload your official logo, use your brand colours, make it stand out. Share your vision with others and show them you are a professional snail breeder.
Don’t forget to keep it simple, interesting and current!
Happy writing, happy selling 🙂
This post is my personal opinion based on my experience, however it also contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission if you decide to purchase the product.